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Your business really should have a mission statement

May 3, 2017

What does your mission statement say about your company? Better yet, do you even have a mission statement?

First, let’s talk about why you want one. A mission statement has two primary uses. One, it tells your customers who you are and what you’re trying to accomplish as a company (besides making money, of course). Two, it keeps you honest when having to make tough decisions. When tasked with making a choice, you can look at your mission statement to help determine if any of the options align with the mission of the company. Often times the mission statement is created when the company is very young, so it’s good to always have a reminder that takes you back to your roots.

Now let’s talk about the makeup of your statement. It needs to be short, inspiring, and direct to the point. It’s not a sales pitch. It’s not advertising. It’s a directive… a directive to you and any other decision maker in your company that says, “this is who we are and these are the rules that govern us.”

I’m not going to clutter your mind with good and bad examples. Instead, think back to the moment you realized you wanted to start your business. What was it that inspired you to make the leap? Now refine that idea and make it your mission statement. Remember, being honest about your statement will go a lot farther than manufacturing one.

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