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Don’t just talk to your customers… listen to them

April 13, 2017

As a business owner, you should always be ready to have conversations with your customers. Just recognize the line between courtesy chit-chat and rambling. Ignore the little devil on your shoulder who tries to convince you to go on and on about your company. People may appreciate a few interesting points, but they really want to talk about themselves and their needs; so knowing when to stop talking is key.

Once a customer begins telling their story, you need to listen… and listen carefully. Unexpected opportunities can come up in just a few minutes of listening, so pay close attention.

Did she just tell you that her daughter’s wedding was yesterday? Make note of that and send a card next year.

Did he say that he took his son to the ballgame last weekend? After his next big project, send him a pair of tickets.

Listening to your customers not only helps you understand their immediate needs, but more importantly, helps you assure they’ll be customers for a long time to come.

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