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Make business decisions based on risk, not fear

April 17, 2017

While similar, there is a fairly significant distinction between risk and fear. As a business owner, you need to understand what sets them apart.

Risk is calculated. It’s quantifiable. If you sit down and analyze all of the data, you can come up with a mathematical equation to determine a factual level of risk.

Fear is much different. It’s instinctive. It’s based on life experience and is often primal in nature. Fear can come about without really knowing why, and most of the time it was unnecessary in the first place.

Risk allows you to be informed, while fear keeps you from asking the necessary questions. Don’t let fear keep your business from moving forward. Calculate the risk, make a decision and move on. Don’t be afraid to take a risk.

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