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April 28, 2017
As a business owner, it’s inevitable that multiple projects will require your attention simultaneously. There’s nothing wrong with being in the proverbial “two places at once”, but keep something in mind… you can either do a bunch of things we’ll, or one thing really, really well.
Focus can be a virtue in the business world, and far too often, it’s considered a luxury rather than a necessity. It’s easy to understand why – customers have no patience. They want things right away and for as little as possible; otherwise there’ll be five competitors ready to take their business away from you.
So what can you do?
First, don’t exaggerate time lines. I know… I’m guilty of it myself, but that doesn’t make it right. In the end, nobody’s happy, even if you hit your target date. You likely have to sacrifice quality for time… and that’s a no-win situation all around. Instead, be realistic with your customer and tell them what they get for their extra time.
Also, when working on a project, work on that project; not five other projects. Stay focused on the task before you. Put your phone on Do Not Disturb, close your email, and let people know that during the next X hours, you’re only accessible for emergencies. You’ll be amazed at how much quality work you can get done when you stay focused.
Finally, get some sleep at night. Seriously, that’s kind of a big deal. In high school, you likely did terrible on a test if you spent the whole night studying instead of getting rest. The same applies here. You’ll do your best work after a good nights’ sleep. ZZZ…
Remember, in business quality is more important than time. A customer can usually forgive being a couple of days late; but they’ll never forget substandard results.